Adelphic Inc. is a leading audience solution and mobile advertising demand-side platform for brands and agencies. Its intelligent Audience CubeTM and powerful Predictive Performance EngineTM deliver uncomparable results for their customers. Adelphic is a company founded in 2010 from Google Ventures, Blue Chip Venture Company and Matrix Partners.

Today, 17th December, they announced that they had secure $11 million in Series B funding. These funds will allow company to stress on their expansive growth in the programmatic advertising space. The investment in the leading mobile advertising demand-side platform (DSP) was led by its existing investors Google Ventures, Blue Chip Venture Company and Matrix Partners.

What inspires these investments? Eighty percent of the digital advertising spending will switch by 2017 to programmatic which means that the advertising landscape is about to change and the company needs to follow that trend. Adelphic’s patented technology brought the real programmatic buying to mobile at effectiveness and scale that were never seen before in mobile and how it seems it turned into the most preferred mobile DSP for the world’s leading trading desks and agencies.

The $11 million funding will allow Adelphic to grow on international level and to accelerate the development it has in advanced cross-device and mobile targeting technology. Till this moment advertisers were slow in shifting to programmatic their mobile ad spend because of the limitations in targeting real consumers. This happens because of the lack of standard user identifier in the mobile. The platform of Adelfic overcomes these limitations and gives the marketers power to provide precise communications which results in meaningful interactions that will increase the return on investment and the advertising performance.

The CEO of Adelphic, Michael Collins, says that the efficiency and the performance of Adelphic’s platform allows brands to understand quickly how much more they can do with the mobile ad spend. This funding will allow the company to continue its influence on the future of marketing through the expansion of DSP which creates more meaningful engagement opportunities for Adelphic’s clients and their audiences.

These $11 million raised the amount of Adelphic’s investor funding to $23 million. The expected expansion of its presence will be in the regions of APAC (Asia Pacific) and EMEA (Europe, Middle East and Asia), also it will continue to invest in technologies helping brands to target users through channels and to engage in optimization at scale and real-time bidding.

Everybody that travels has in some moment encountered problem with money exchange and mainly because of the big fees that the exchange bureaus have. WeSwap has presented quite an extraordinary solution to the problem. It offers to its consumers to swap currencies among themselves instead in a currency exchange.

The CEO and founder of WeSwap, Jared Jesner, explains about their idea that they have build a platform that lets people exchange the money and put it in a MasterCard. And because this is done without mediator the exchange rates they offer are amazingly low. He describes the mission of WeSwap like that: “drive the cost of currency as far down as we can, and we can do that by getting more and more people swapping.”

Also Jared explained that this model is very cheap for running because the enabling of such peer-to-peer swaps lets the company control the operations, limiting the trade between business and users and doesn’t allow users to swap with people directly. Jared described their main customers as holiday travelers and the charges of the platform as very low and very transparent.

This platform hasn’t been presented to the American market yet. It operates mainly in Europe. To picture how WeSwap platform works, Jesner says that if you are in UK, you can put pounds in your wallet, the program will turn them to Euro and you’ll be able to spend them through your MasterCard. For this you’ll be charged 1 percent of the deal. If you do the same in airport exchange bureau, you’ll have to pay up to 15 percent. If you use your bank card for shopping without going through WeSwap, you will be charged with about 3-4 percent per payment (fees plus exchange rate).

In November WeSwap raised $7.5 million. You won’t be wrong if you guess the company’s ambitions: to swap for better and bigger enterprise. These investments will allow the company to grow. Also this brought very experienced VCs and investors on the board of WeSwap which allows WeSwap to focus on their customer’s acquisition. As main target now they see the escalation of the users’ number from thousands to hundreds of thousands.

$10 million has been raised by the Michigan startup FarmLogs in round of financing Series B. The startup uses data science and software for the improvement of agriculture.

The existing pool of investors was joined by the Sam Altman, president of Y Combinator and SV Angel. In this pool are already Hyde Park Ventures, Drive Capital and Huron River Venture Partners.

Till now FarmLogs has raised $15 million.

According to the CEO and co-founder of FarmLogs, Jesse Vollmar, 15 percent of the American farms use their product at the moment and the company hopes that this is just one of the milestones in its history. In January 2014 only 5 percent of the farms in USA used the software. As it’s obvious this number has been tripled till December.

The FarmLogs’ headquarters are in Ann Arbor, Michigan and it was founded in 2012.

In an interview for website, Vollmar explains the reasons why they have created FarmLogs in first place. According to him farmers desperately needed better technology and there wasn’t any company which was able to provide it and some of the problems that farmers encounter could be avoided with the proper technology, data science and software.

That’s when Vollmar turned to Y Combinator in Mountain View, California and put the base of the FarmLogs. In the flow of the work it turned down that it’s better if the company is situated closer to their customers – the Midwest, so they moved back to Michigan. The company started with 3 people and today is team of 22 with 21 open positions.

As for the solutions of FarmLogs – one of them is rainfall precipitation monitor. The farmer won’t need to drive to the field or to install rain gauges to make a check. FarmLogs uses radars to remotely sense precipitation accumulation.

The $10 million will be used to continue the company’s growth.

The taxi company Uber announced received funding of $1.2 billion in the beginning of December. The funds were obtain during new round of venture financing and it gave the company additional capacity that will be used for strategic investments.

According to New York Times, this financing may value the company at $40 billion although there are no details provided by the company itself. From the company was released information that these $1.2 billion in venture capital will allow the company to make substantial investments in the region of the Asia Pacific.

In November the company was talking for venture financing with the existing investors, including TPG, Menlo Ventures, Blackrock and Google Ventures, the information came from unnamed sources cited by The Financial Times.

On December 3rd Uber reported that they filed for approval for the sale in new Series E preferred stock of 8 billion.

Uber is taxi company and app-based transportation network, created in March 2009 with head quarters in San Francisco, California, USA. It was founded by Travis Kalanick and Garrett Camp. As of today the company runs cars in 53 countries all over the world and in more than 200 cities. What makes it different is that you can order your taxi through mobile app called UberX. This service was launched in 2012 and it made the network of cars expandable to every qualified driver with acceptable vehicle in the region. This led to lower fees and lower quality of the services and this consequentially created problems with the passengers’ security and the competitive taxi companies.

As of this month there are protests against the Uber operation in India, Germany, Thailand, France and England and it has been banned in Spain and two cities in India. Also the company is involved in legal disputes with the governments of USA and Australia.