Taboola is the provider of the first Personalized Video Recommendation Solution which guarantees a more satisfying video discovery experience. The company's patent-pending technology seamlessly analyzes professional and user- generated video content, and anonymously studies the viewing patterns and behavior of millions of viewers. Taboola then offers a recommendation solution with a personalized video list that suggests the best subsequent videos to watch, effectively simplifying their video discovery process. For publishers, Taboola's recommendation solution enhances the users' experience, increases time spent on their site, boosts loyalty and drives profitability. Marketers are able to have their ads served according to viewers' personalized preferences and interests in a brand-safe environment.
Taboola was founded by a team that were leaders in Israel's National Security Agency (I-NSA) and the country's intelligence corp, and are graduates of the "Talpiot" academic program and the elite "Mamram" army computer science program. Founder Adam Singolda serves as the company's CEO.
Taboola's proprietary hybrid solution combines contextual analysis algorithms with collaborative filtering and data mining technologies. The company's technology dynamically analyzes all the videos on a publisher's website and studies the way viewers behave while they view these videos. Based on this information analysis, Taboola automatically offers a personalized video list that predicts the best subsequent videos to watch, thereby effectively simplifying the video discovery process.
Taboola is currently being used by several top-tier video publishers and aggregators, with Taboola's publishers experiencing a:
» 30-42% increase in the percent of viewers who watched an entire video
» 25-35% increase in the number of video views
» 15% increase in distinct videos viewed (video inventory reinvigoration)
