PlaySpan™ is the game industry's first publisher-sponsored in-game commerce network. PlaySpan's patent-pending in-game search, commerce and micropayment technologies enable game publishers and developers to generate new revenues, acquire new users and extend the loyalty of existing users. Leading game providers and virtual world publishers have selected PlaySpan as their official marketplace for virtual goods.
PlaySpan offers global payment solutions through its subsidiary PayByCash®, which has served the games industry for 10 years, supporting over 70 payment methods in over 180 countries. PayByCash’s widely distributed ULTIMATE GAME CARD® is the leading pre-paid card supported by over 200 online games and available in more than 20,000 retail locations across North America and soon worldwide.
The pay-as-you-go model has gained rapid adoption and is poised for tremendous future growth because it gives consumers more control over their entertainment experience and offers publishers expanded revenue opportunities. PlaySpan offers publishers and developers a complete out-of-the-box platform for managing secure, efficient micro-transactions, virtual goods sales, global alternative payments and peer-to-peer trading. PlaySpan’s platform enables any developer to monetize any content at any price for any user in any country, said Mehta.
The PlaySpan micro-transactions monetization platform integrates alternative payment options through its subsidiary PayByCash (TM), which supports more than 70 payment solutions in 180-plus countries. PayByCash's pre-paid ULTIMATE GAME CARD® extends the payment solution offline as it is available in 20,000 retail locations in North America and worldwide, including 7-Eleven, Blockbuster, Rite Aid and Wal-Mart stores and supports more than 200 online games.
