BlackArrow is the independent provider
of multiplatform ad management for viewer-controlled video.
The company’s ad-management system is designed specifically
for video content distributed over any on-demand platform —
enabling content providers and distributors to maximize
advertising revenues, and improving advertisers’ ability to
reach target audiences. BlackArrow is led by an experienced
team of executives from the advertising, television and
digital media industries, and is backed by Cisco Systems,
Comcast Interactive Capital, Intel Capital, Mayfield Fund
and Polaris Venture Partners. The company is privately held,
with offices in New York City and San Mateo, Calif.
Recently, BlackArrow has announced it
has secured $20 million to further product development,
expand distribution platform support and increase worldwide
sales and marketing efforts. Participating in the round are
BlackArrow’s existing investors: Cisco Systems, Inc.,
Comcast Interactive Capital, Intel Capital, Mayfield Fund
and Polaris Venture Partners. To date, BlackArrow has raised
a total of $38 million in private financing.
Purpose-built for video content, the BlackArrow ad
management system enables content providers and distributors
to create new advertising revenue opportunities, and to
reach audiences that increasingly view video programming via
broadband, live streaming, video on demand and other
emerging platforms outside of traditional, linear television
airtimes.
The BlackArrow system is designed to dynamically manage,
decide and report on targeted advertising inserted against
on-demand programming across multiple playout platforms.
Versatile and adaptable, the BlackArrow system works across
any combination of ad types, ad-sales models, distribution
or syndication strategies and media playout environments to
keep pace with today’s evolving video ad-sales and
distribution opportunities, thereby improving the critical
relationships between advertisers, content providers and
distributors.
